Shopify Plus Case Study – MasterPieces Puzzles

Client Name and Industry/Sector

Masterpieces LLC, (Toys & Games industry)

Do you know the approximate annual GMV of your client?

USD $534,440.12/month

Tell us about the challenge that you encountered.

MasterPieces Puzzles had ongoing challenges with their SEO performance and page loading speed. They had over 300 poor URLs in Google Search Console, resulting in indexing problems and lost organic traffic. Their page speed score was critically low at 3/100, leading to a poor user experience and high bounce rates. This was negatively impacting their online sales and overall brand visibility. They also had a large catalogue that was difficult to manage with the existing site structure.

Tell us about the solution that you implemented. Please include any specific products you used.

1. We conducted a comprehensive SEO audit to identify specific issues and strategized to rectify the 300+ poor URLs. We implemented 301 redirects, canonical tags, and optimized meta descriptions and title tags.
2. We successfully resolved all issues resulting in ‘Poor’ URLs in Google Search Console, resulting in 0 poor after SEO work.
3. We implemented a complete site speed optimization strategy, including:
   • Compressed and optimized site images.
   • Reduced the number of images in the slider on the homepage
   • Implemented code improvements and optimization.
   • Optimized the site’s theme.
   • Corrected critical Core Web Vitals areas.
4. We performed a strategic theme overhaul with thorough optimization that significantly elevated MasterPieces Puzzles’ online performance, resulting in a significantly faster and more user-friendly online store.
5. We restructured the site’s navigation and product collections to improve user experience by creating theme-based pages, adding metafield tags at the bottom of pages, and reorganized collections to make them more complimentary.

Tell us about the results that you achieved. Please include any relevant quantifiable data/metrics that help tell the story.

1. Page speed score increased from 3/100 to 55/100 for desktop within three weeks. We are currently remodeling the site on a different theme to improve more.
2. Increased Q4 Gross Sales year-over-year, resulting in a 935% surge.
3. Organic sales increased by 28% within 3 months.
4. Organic traffic increased by 253% three months post SEO work.
5. Completed checkout rates increased by 38% three months post SEO work.
6. Bounce rate decreased by 66.22% within three months.

Which Shopify products did you use to help achieve these results?

1. Shopify Plus (for scalability and advanced customization).
2. Shopify CDN.
3. Shopify APIs (for custom app development and integration).
4. Shopify Flow (for enhanced automation).
5. Shopify analytics (tracking and monitoring trends)

Is there anything else you’d like us to know?

This project highlights our team’s expertise in Shopify and technical SEO. We were able to quickly diagnose and address complex issues, delivering significant improvements in a short timeframe. Our collaborative approach with MasterPieces was essential to the project’s success.